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Browse New RV Inventory Browse New RV Inventory


When you decide to take life on the road, there's no time like the present. Our new RV inventory comes straight to you, in pristine condition. Just sit behind the wheel, select a destination and head out on your adventure!

Browse Pre-Owned RV Inventory Browse Pre-Owned RV Inventory


We carry a large selection of pre-owned RVs, perfect for the buyer on a budget. But low cost does not mean low expectations. These are high-quality RVs and we'll make sure that each one is in great shape, both inside and out!

Schedule A Service Appointment Schedule A Service Appointment


Part of being an RV owner is the pride taken in having a well-kept and well-maintained vehicle. Our service department is here to help you keep your RV in tip-top shape. Call us today and schedule your service appointment!


Welcome to New Generation RV - We are happy you took the time to visit our site. We would also like to invite you to visit our store, which is easy to get to, just 6 miles East of Lake Geneva, Wisconsin, on Hwy. 50. Experience unbeatable value in new and used RV sales and service today. Our inventory is open daily for your viewing pleasure and we have a friendly, helpful sales staff to help you when you are ready. Compare our prices to the superstores and save big on parts & accessories, service and new and pre-owned name brand RV's. We carry these brands; Fleetwood, Gulfstream, Cruiser, Heartland, and we regularly have these brands and many others in our pre owned inventory Bullet, Coachmen, Crossroads, Dutchmen, Flagstaff, Forester, Forest River, Jayco, Keystone, Laredo, Outback, R-Vision, Riverside, Starcraft, South Fork, Sunseeker, Salem, and Wildwood. Trades are welcome and financing is available. We also rent RV's for your family to enjoy. Local, affordable RV service and sales are an everyday event here. We also purchase used RV's or can sell your RV on consignment. Please call for details ~ We would love to hear from you.

Customer Thanks
Everyone made it a breeze to purchase the trailer; from the price that couldn't be beat, to the paperwork, to getting us on the road and even helping us find our first place to stop for the night. Gary and Marci Shephard in Arizona
We drove 24 hours, there and back, to pick up our new Shadow Cruiser RV, that's gives you an idea that the price and service from New Generation RV is worth it. Yonn Boissonneault
New Generation RV, and more specifically the actions of John Ludwig, were the deciding factors in giving me the confidence to make this purchase, sight unseeen, 100% advance payment. Terry Alberta in Canada
We started working with NewGen RV when it became clear that they were THOUSANDS of dollars less expensive than others. Toby O in Wisconsin
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